Martin Elliott
- March 24, 2010
- 63 years
- cancer
About Martin Elliott
Martin Elliott, 63, British photographer (Tennis Girl), cancer.
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Full Biography
|The Tennis Girl is a British poster of a female tennis player without underwear that has become a British pop icon.
Creation
The photograph was taken by 30-year-old Martin Elliott in September 1976 and featured his 18-year-old girlfriend Fiona Butler (now Walker). The photo was taken at the University of Birmingham's tennis courts (formerly Edgbaston Lawn Tennis Club) on Edgbaston Park Road, Birmingham, England. The site is occupied now by the university's Tennis Court halls of residence. The dress was hand-made by Butler's friend Carol Knotts, from a Simplicity Pattern with added lace trim. Knotts also supplied the tennis racquet, with all of the borrowed items later returned by Butler to Knotts after the shoot with a box of chocolates. Butler borrowed the plimsoll shoes from her father, whilst the tennis balls were those used as playthings by her family's pet dog.
History
The image was first published as part of a calendar by Athena for the 1977 Silver Jubilee, the same year Virginia Wade achieved the Wimbledon ladies' singles title. Athena then negotiated a licence to distribute the image as a poster, and from 1978 it achieved widespread distribution, selling over 2 million copies at £2 each (equivalent to £11 in 2025). Although Athena went into administration in 1995, the picture remains a popular print.[citation needed]
Butler, who broke up with Elliot three years later, said in retrospect that she was not embarrassed about posing, nor bitter that she did not receive any royalties from the photo. Butler (now Walker) is a mother of three, who works as a freelance illustrator in Droitwich Spa, Worcestershire. Elliott died on 24 March 2010.
Knotts, now a barrister living in Gloucestershire, put the dress and racquet up for sale at an auction on 5 July 2014, the day of the 2014 Wimbledon Championships – Women's Singles final. The dress was sold for £15,000 (equivalent to £20,700 in 2025), while the racquet went for between £1,000 and £2,000 (equivalent to between £1,400 and £2,800 in 2025). The Athena Tennis Girl poster dress is now part of the Wimbledon Museum collection.
Subject doubts
In February 2015, Peter Atkinson from Marsh Gate, Cornwall, came forward to insist the photo was actually of his ex-wife, producing in evidence two items, one showing the same image and the other a close variant (seemingly taken on the same occasion), both of which were dated 1974, two years before Fiona Butler's photo shoot.
Atkinson had previously made the claim, on numerous occasions, that his ex-wife was the actual model, and had done so during Elliott's lifetime. Elliott consistently denied such claims.[citation needed]
Parody
Over the years, the picture has been parodied by various people as diverse as former tennis star Pat Cash, singer and actress Kylie Minogue and comedian Alan Carr with actor Keith Lemon featuring his parody in his 2012 calendar.
In 1997 Ginsters, of Cornwall, parodied the advert with the racket being swapped for a Ginsters pasty, but the Advertising Standards Authority banned the advert, for being too crude. The model in the advert was 21-year-old Misha Lee, from Czechoslovakia. The advert caption was 'I used to stop for new balls. Now I only stop for a Ginsters.' The advert had been displayed all over the country. Ginsters were told by the ASA that 'whilst nudity was acceptable for advertising perfumes or toiletries, it had nothing to do with snack foods and was therefore not allowed'.
As an election promise for the 2012 Belgian elections, Milka Malfait, a 22-year-old candidate from Sint-Truiden promised to publish a nude photo shoot when receiving 1,000 votes. She released a picture of herself in the Tennis Girl pose prior to the elections.
In 2009, it was also parodied in the exit scene from episode 12 from the sixth series of Shameless when Lillian Tyler, a character played by Alice Barry, gets up and walks towards the door after winning a game console version of tennis.
The background of a Martin Rowson cartoon entitled "Don't feed the Trolls" appears to show a poster of Donald Trump as Tennis Girl.
The poster is one of the recurring motifs in the season 12 premiere of the British sitcom Not Going Out.[citation needed]
Content from Wikipedia — licensed under CC BY-SA 3.0
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Articles & News
- "Tennis Girl Model Revealed"bbc.co.uk
- " 'Tennis girl' poster photographer Martin Elliott dies of cancer"telegraph.co.uk
- "Athena Tennis Girl poster dress up for auction"bbc.co.uk
- "Tennis Girl poster photographer dies"news.bbc.co.uk
- "Museum to display Tennis Girl dress"bbc.com
- "Infamous 'Tennis Girl' was my ex-wife - and now I have proof, says man"telegraph.co.uk
- " 'The infamous 'Tennis Girl' was my ex-wife - and now I can prove it' "independent.ie
Reported coverage of Martin Elliott; each link opens the original article on the publisher's own site.
Books & Media
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Sources
- Wikipedia
- https://en.wikipedia.org/wiki/Martin_Elliott_(photographer)
- CC BY-SA 4.0
- Sep 26, 2026
- View article
- September 29, 2026
- Sep 26, 2026
Trivia & Knowledge· 15 questions
Questions drawn from Martin Elliott's archived record and the sources above.
1.In what year did Martin Elliott die?
- A.2012
- B.2009
- C.2014
- D.2010correct
Martin Elliott passed away on 24 March 2010.
Source: History section
2.What was the name of the woman featured in the photograph taken by Martin Elliott?
- A.Carol Knotts
- B.Alice Barry
- C.Misha Lee
- D.Fiona Butlercorrect
The photograph featured Martin Elliott's 18-year-old girlfriend Fiona Butler.
Source: Creation section
3.Where was the iconic Tennis Girl photograph taken?
- A.University of Birmingham tennis courtscorrect
- B.Gloucestershire
- C.Wimbledon
- D.Droitwich Spa
The photo was taken at the University of Birmingham's tennis courts on Edgbaston Park Road.
Source: Creation section
4.Who created the dress worn by Fiona Butler in the famous photograph?
- A.A department store in Birmingham
- B.Fiona Butler
- C.Carol Knottscorrect
- D.Martin Elliott
The dress was hand-made by Fiona Butler's friend Carol Knotts using a Simplicity Pattern.
Source: Creation section
5.For what event was the Tennis Girl image first published as a calendar?
- A.The 1978 Wimbledon Championships
- B.The 1976 Summer Olympics
- C.The 1995 Administration of Athena
- D.The 1977 Silver Jubileecorrect
The image was first published as part of a calendar by Athena for the 1977 Silver Jubilee.
Source: History section
6.How many copies of the Tennis Girl poster were sold at two pounds each?
- A.Over 2 millioncorrect
- B.Over 1 million
- C.Over 5 million
- D.Over 10 million
From 1978, the poster achieved widespread distribution, selling over 2 million copies.
Source: History section
7.What items did Fiona Butler borrow from her father for the photoshoot?
- A.The lace trim
- B.The plimsoll shoescorrect
- C.The tennis balls
- D.The tennis racquet
Fiona Butler borrowed the plimsoll shoes from her father for the shoot.
Source: Creation section
8.How old was Martin Elliott when he took the photograph of Fiona Butler?
- A.21
- B.33
- C.30correct
- D.18
The photograph was taken by 30-year-old Martin Elliott in September 1976.
Source: Creation section
9.Who claimed that the photograph was actually of his ex-wife?
- A.Martin Rowson
- B.Pat Cash
- C.Keith Lemon
- D.Peter Atkinsoncorrect
In February 2015, Peter Atkinson insisted the photo was of his ex-wife.
Source: Subject doubts section
10.What brand parodied the Tennis Girl advert in 1997?
- A.Athena
- B.Milka
- C.Simplicity
- D.Ginsterscorrect
In 1997, Ginsters parodied the advert with a pasty in place of the racket.
Source: Parody section
11.Which television show featured the Tennis Girl poster in its season 12 premiere?
- A.The Wimbledon Museum show
- B.The Ginsters Advert
- C.Shameless
- D.Not Going Outcorrect
The poster is one of the recurring motifs in the season 12 premiere of the British sitcom Not Going Out.
Source: Parody section
12.Where does Fiona Butler work today?
- A.Cornwall
- B.Gloucestershire
- C.Droitwich Spacorrect
- D.Birmingham
Fiona Butler works as a freelance illustrator in Droitwich Spa, Worcestershire.
Source: History section
13.What served as playthings for the family's pet dog before being used in the photo?
- A.The tennis racquet
- B.The plimsoll shoes
- C.The tennis ballscorrect
- D.The box of chocolates
The tennis balls used in the photoshoot were those used as playthings by the family's pet dog.
Source: Creation section
14.Which tennis player won the Wimbledon ladies' singles title in the same year the calendar was published?
- A.Fiona Butler
- B.Lillian Tyler
- C.Virginia Wadecorrect
- D.Misha Lee
The image was published in 1977, the same year Virginia Wade won the Wimbledon ladies' singles title.
Source: History section
15.What did Fiona Butler return to Carol Knotts after the photo shoot along with the borrowed items?
- A.A tennis ball
- B.A thank you note
- C.A box of chocolatescorrect
- D.A fee for the dress
All borrowed items were returned by Fiona Butler to Carol Knotts with a box of chocolates.
Source: Creation section
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