Pep Simek
businessperson
- November 13, 1926
- February 18, 2013
- 86 years
About Pep Simek
Pep Simek, 86, American businessman, founder of Tombstone pizza.
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Full Biography
|Joseph "Pep" Simek Sr. (November 13, 1926 – February 18, 2013) was an American businessman who co-founded, along with his brother Ronald, a widely available American brand of frozen pizza, Tombstone Pizza.
Biography
Simek was born to Josef and Vlasta (née Hrdlicka) Simek on November 13, 1926, in Ogema, Wisconsin, where he was also raised. His father was born in Lány (part of today's Litomyšl, Czech Republic) while his mother was born to ethnic Czech immigrants from Česká Třebová and Németpereg (today Peregu Mare, Romania). Simek served in the U.S. Army during World War II. He worked in a series of jobs and positions during the 1940s and 1950s.
In 1960, Simek and his wife, Frances Simek, moved from Chicago, Illinois, to Medford, Wisconsin. Pep Simek, and his brother, Ronald Simek, were the co-owners and bartenders of the Tombstone Tavern in Medford by 1962. The Tombstone Tavern was located adjacent to a cemetery, leading to the origin of its name. Pep and Ronald set up a side business making pizzas at the Tavern's tiny 6'X6' kitchen in the back of the bar to bring in extra income, effectively founding Tombstone Pizza with three other people, including Ron Simek, in 1962. Pep Simek tinkered with the recipe after breaking his leg, improving the taste of the pizzas in the process. Simek consulted with the owner of a pizza shop in Chicago, who advised him on the spices needed to flavor the Tombstone pizzas. The new pizzas proved popular. Within three years, Simek began selling them throughout Medford at the rate of 2,000 pizza pies per day. Pep Simek and his brother sold the pizzas utilizing the advertising tagline, "What do you want on your Tombstone?" Simek served as CEO and chairman of the board of directors of Tombstone pizza until the business was sold to Kraft Foods in 1986. Tombstone was later acquired by Nestlé in 2010.
Pep Simek opened a second pizzeria, Pep's Pizza, in Medford following Tombstone's sale to Kraft. Simek also pursued other business and philanthropic ventures after Tombstone. He purchased the Enerquip company in Medford. He also entered into the travel and leisure industry, acquiring the Paradise Shores Hotel and Resort in Lake Holcombe, Wisconsin, and Captain Morgan's Retreat in Belize. In 1987, Simek purchased the Embassy Suites and Regency Suites Hotel complex in Green Bay, Wisconsin. He sold his Green Bay hotels in 2007 to the LodgeWorks corporation.
Simek and his wife donated more than one million dollars to Holy Rosary Catholic Church in Medford. The couple also donated $900,000 to fund a new fire station and the Simek Recreation Center. Frances Simek, with the support of her husband, gave one million dollars to construct a new Medford library to halt an ongoing dispute over a source of funding.
Joseph "Pep" Simek died at St. Luke's Medical Center, where he had been hospitalized for two weeks, in Milwaukee, Wisconsin, on February 18, 2013, at the age of 86. His wife, Frances, died in 2010. Simek was survived by three children, Joseph Jr., Richard, and Lauren; and five siblings – Gloria Olmstead, Vlasta Cummings, Bill, and Dan Simek. Ronald Simek, a co-founder of Tombstone Pizza, passed on January 20, 2015.
Joseph "Pep" Simek's interment was at Mount Olive Cemetery in Westboro, Wisconsin.
Content from Wikipedia — licensed under CC BY-SA 3.0
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Sources
- Wikipedia
- https://en.wikipedia.org/wiki/Pep_Simek
- CC BY-SA 4.0
- Sep 26, 2026
- View article
- View record
- October 2, 2026
- Sep 26, 2026
Trivia & Knowledge· 16 questions
Questions drawn from Pep Simek's archived record and the sources above.
1.In what city was Joseph "Pep" Simek Sr. born?
- A.Ogemacorrect
- B.Chicago
- C.Medford
- D.Green Bay
Joseph "Pep" Simek Sr. was born in Ogema, Wisconsin, on November 13, 1926.
Source: Biography section
2.Which branch of the U.S. military did Joseph "Pep" Simek Sr. serve in during World War II?
- A.U.S. Navy
- B.U.S. Armycorrect
- C.U.S. Marine Corps
- D.U.S. Air Force
Joseph "Pep" Simek Sr. served in the U.S. Army during World War II.
Source: Biography section
3.Where was the Tombstone Tavern located that Joseph "Pep" Simek Sr. co-owned?
- A.Westboro, Wisconsin
- B.Medford, Wisconsincorrect
- C.Chicago, Illinois
- D.Lake Holcombe, Wisconsin
Joseph "Pep" Simek Sr. and his brother Ronald were the co-owners of the Tombstone Tavern in Medford, Wisconsin, by 1962.
Source: Biography section
4.What led to the naming of the tavern co-owned by Joseph "Pep" Simek Sr.?
- A.It was built on a historic battlefield
- B.It was adjacent to a cemeterycorrect
- C.It was named after a famous gunslinger
- D.It was located near an ancient cave
The Tombstone Tavern was located adjacent to a cemetery, which led to the origin of its name.
Source: Biography section
5.How large was the kitchen where Joseph "Pep" Simek Sr. and his brother first made pizzas?
- A.4'x4'
- B.8'x8'
- C.6'x6'correct
- D.10'x10'
The founders made pizzas in the Tombstone Tavern's tiny 6'x6' kitchen in the back of the bar.
Source: Biography section
6.What incident inspired Joseph "Pep" Simek Sr. to tinker with the pizza recipe?
- A.He received a secret spice blend from a chef
- B.He wanted to compete with Chicago pizzerias
- C.He broke his legcorrect
- D.He traveled to Italy
Pep Simek tinkered with the recipe and improved the taste of the pizzas after he broke his leg.
Source: Biography section
7.Which company acquired Tombstone Pizza in 1986?
- A.Pep's Pizza Enterprises
- B.Nestlé
- C.Kraft Foodscorrect
- D.LodgeWorks
Joseph "Pep" Simek Sr. served as CEO of Tombstone Pizza until the business was sold to Kraft Foods in 1986.
Source: Biography section
8.What was the advertising tagline used by the Simek brothers to sell Tombstone pizzas?
- A.Taste the Tradition
- B.The Best Pizza in Town
- C.The Only Choice for Pizza
- D.What do you want on your Tombstone?correct
Pep Simek and his brother sold the pizzas using the advertising tagline, "What do you want on your Tombstone?"
Source: Biography section
9.Which hotel did Joseph "Pep" Simek Sr. acquire in Belize?
- A.Regency Suites
- B.Captain Morgan's Retreatcorrect
- C.LodgeWorks Inn
- D.Paradise Shores Hotel
Joseph "Pep" Simek Sr. acquired Captain Morgan's Retreat in Belize as part of his expansion into the travel and leisure industry.
Source: Biography section
10.Joseph "Pep" Simek Sr. sold his Green Bay hotel complex to which corporation in 2007?
- A.Enerquip
- B.Nestlé
- C.LodgeWorkscorrect
- D.Kraft Foods
Joseph "Pep" Simek Sr. sold his Green Bay hotels in 2007 to the LodgeWorks corporation.
Source: Biography section
11.How much money did Joseph "Pep" Simek Sr. and his wife donate to the Holy Rosary Catholic Church?
- A.More than $500,000
- B.More than one million dollarscorrect
- C.Exactly $750,000
- D.Exactly $2,000,000
Simek and his wife donated more than one million dollars to the Holy Rosary Catholic Church in Medford.
Source: Biography section
12.What was the purpose of the one million dollar donation made by Frances Simek with her husband's support?
- A.To renovate the local church
- B.To construct a new fire station
- C.To build a new librarycorrect
- D.To fund a recreation center
Frances Simek gave one million dollars to construct a new Medford library to resolve a funding dispute.
Source: Biography section
13.In which city did Joseph "Pep" Simek Sr. die?
- A.Chicago
- B.Milwaukeecorrect
- C.Green Bay
- D.Medford
Joseph "Pep" Simek Sr. died in Milwaukee, Wisconsin, on February 18, 2013.
Source: Biography section
14.How many children was Joseph "Pep" Simek Sr. survived by?
- A.Four
- B.Five
- C.Two
- D.Threecorrect
Joseph "Pep" Simek Sr. was survived by three children: Joseph Jr., Richard, and Lauren.
Source: Biography section
15.When did the co-founder of Tombstone Pizza, Ronald Simek, pass away?
- A.2015correct
- B.2018
- C.2013
- D.2010
Ronald Simek, a co-founder of Tombstone Pizza, passed away on January 20, 2015.
Source: Biography section
16.Where is Joseph "Pep" Simek Sr. interred?
- A.Medford Municipal Cemetery
- B.Lakeside Cemetery
- C.Mount Olive Cemeterycorrect
- D.Holy Rosary Churchyard
Joseph "Pep" Simek Sr.'s interment took place at Mount Olive Cemetery in Westboro, Wisconsin.
Source: Biography section
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