Sir Robert Worcester
- September 5, 2025
- 91 years
About Sir Robert Worcester
Sir Robert Worcester, 91, American-born British pollster.
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Full Biography
|Sir Robert Milton Worcester, KBE, DL (21 December 1933 – 5 September 2025) was an American-born British pollster who was the founder of MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He was a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections.
Early life
A Kansas City native, Worcester graduated from the University of Kansas in 1955, and following service in the US Army Corps of Engineers in Korea worked with management consultants McKinsey & Company.
Career
In 1965, Worcester joined Opinion Research Corporation as chief financial officer before coming to Britain in 1969 to found MORI, then a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later.
In the 1970s MORI was appointed the Labour Party’s opinion pollsters and Worcester therefore acted as advisor to the then Prime Minister, James Callaghan.
He was appointed chancellor of the University of Kent in 2007 and retired from the role in 2014 and was succeeded by Gavin Esler. He was a governor of the London School of Economics and Political Science and visiting professor in the Government Department and also visiting professor in the Institute of Contemporary British History at King's College London. He was also honorary professor in the Department of Politics and International Studies at Warwick University. Earlier he was visiting professor in the Graduate Centre for Journalism at City University and in the Department of Marketing at Strathclyde University. He was the Chancellor's Lecturer and adjunct professor of political science at the University of Kansas. In 2005 he endowed a distinguished professorship in the Department of Political Science for his alma mater: the Sir Robert Worcester Distinguished Professor in Public Opinion and Survey Research.
Worcester was principal investigator for the World Values Survey in Trinidad and Tobago (2006, 2010) and United Kingdom (1998). For two years (1982–1984) he served as the president of the World Association for Public Opinion Research (WAPOR). He became a Patron of the UK Market Research Society in October 2012.
He was deputy chairman and trustee of the Magna Carta Trust and chaired the Magna Carta 2015 800th Anniversary Commemoration Committee, and was a governor of the Ditchley Foundation. He was also a member of the Fulbright Commission and a governor of the English-Speaking Union and co-chaired with Lord Watson the Jamestown 400th Commemoration British Committee (2005–07).
He was immediate past president and former chair of the advisory council of the Institute for Business Ethics and was on the Corporate Responsibility Advisory Board of Camelot. He was a member of the advisory council of the National Consumer Council and Forum for the Future.
He was a vice-president of the Royal Society of Wildlife Trusts, of the United Nations Association and of the European Atlantic Group and was president of ENCAMS (Keep Britain Tidy). He was a vice-president and was a trustee of Wildfowl & Wetlands Trust and was a World Wide Fund for Nature (WWF) trustee. He was a vice-president of Protect Kent, the Kent Branch of the Campaign to Protect Rural England. From 1993 to 2010, he was chairman of the Pilgrims Society.
Worcester was a Deputy Lieutenant of the County of Kent and a Kent County Council appointed Kent Ambassador. He was a non-executive director of Kent Messenger Group and chairman of Maidstone Radio, CTR 105.4 fm, and was a non-executive director of the Medway Maritime Hospital NHS Trust until 2004. Following the sale of MORI to the French research company Ipsos in October 2005, he became chairman of the Ipsos Public Affairs Research Advisory Board and an International Director of the Ipsos Group. Subsequently, in 2007 he became senior advisor to Ipsos MORI.
Personal life and death
Worcester held joint American and British citizenship.
He and his wife, Margaret, lived at the 13th-century Allington Castle, on the River Medway in Kent. Lady Worcester died peacefully on 20 December 2020, aged 87.
Worcester died on 5 September 2025, at the age of 91.
Awards and honours
Worcester was appointed Knight Commander of the Most Excellent Order of the British Empire (KBE) in 2005 in recognition of the "outstanding services rendered to political, social and economic research and for contribution to government policy and programmes".
He was an Honorary Fellow of the London School of Economics and Political Science and of King's College London,[citation needed] held six honorary doctorates, and the Distinguished Graduate award of the University of Kansas.[citation needed]
Content from Wikipedia — licensed under CC BY-SA 3.0
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Sources
- Wikipedia
- https://en.wikipedia.org/wiki/Robert_Worcester
- CC BY-SA 4.0
- Sep 26, 2026
- View article
- Sep 26, 2026
Trivia & Knowledge· 16 questions
Questions drawn from Sir Robert Worcester's archived record and the sources above.
1.In what city was Sir Robert Worcester born?
- A.Kansas Citycorrect
- B.Maidstone
- C.London
- D.Trinidad
Sir Robert Worcester was a native of Kansas City.
Source: Early life section
2.Which university did Sir Robert Worcester graduate from in 1955?
- A.University of Kansascorrect
- B.University of Kent
- C.King's College London
- D.London School of Economics
Sir Robert Worcester graduated from the University of Kansas in 1955.
Source: Early life section
3.When did Sir Robert Worcester pass away?
- A.21 December 1933
- B.1 January 2014
- C.5 September 2025correct
- D.20 December 2020
Sir Robert Worcester died on 5 September 2025 at the age of 91.
Source: Personal life and death section
4.Which company did Sir Robert Worcester found after moving to Britain in 1969?
- A.Ipsos
- B.McKinsey & Company
- C.MORIcorrect
- D.Opinion Research Corporation
Sir Robert Worcester founded MORI (Market & Opinion Research International Ltd.) in 1969.
Source: Career section
5.Which political party appointed MORI as their opinion pollsters in the 1970s?
- A.Liberal Democrats
- B.Green Party
- C.Conservative Party
- D.Labour Partycorrect
In the 1970s, MORI was appointed the opinion pollsters for the Labour Party.
Source: Career section
6.Who succeeded Sir Robert Worcester as chancellor of the University of Kent in 2014?
- A.Gavin Eslercorrect
- B.Margaret Worcester
- C.Lord Watson
- D.James Callaghan
Sir Robert Worcester retired from his role as chancellor in 2014 and was succeeded by Gavin Esler.
Source: Career section
7.What was the name of the castle where Sir Robert Worcester and his wife lived?
- A.Allington Castlecorrect
- B.Leeds Castle
- C.Windsor Castle
- D.Dover Castle
Sir Robert Worcester and his wife, Margaret, lived at the 13th-century Allington Castle.
Source: Personal life and death section
8.In what year was Sir Robert Worcester appointed Knight Commander of the Most Excellent Order of the British Empire?
- A.1998
- B.2012
- C.2007
- D.2005correct
Sir Robert Worcester was appointed a KBE in 2005.
Source: Awards and honours section
9.Before founding MORI, which firm did Sir Robert Worcester work for in the United States?
- A.McKinsey & Companycorrect
- B.Pilgrims Society
- C.Ipsos Group
- D.Camelot
After serving in the US Army Corps of Engineers, Sir Robert Worcester worked with management consultants McKinsey & Company.
Source: Early life section
10.Sir Robert Worcester chaired the commemoration committee for which historical anniversary in 2015?
- A.Jamestown 400th Anniversary
- B.World Values Survey 50th Anniversary
- C.Magna Carta 800th Anniversarycorrect
- D.United Nations 70th Anniversary
Sir Robert Worcester chaired the Magna Carta 2015 800th Anniversary Commemoration Committee.
Source: Career section
11.Between 1982 and 1984, Sir Robert Worcester served as the president of which organization?
- A.World Association for Public Opinion Researchcorrect
- B.English-Speaking Union
- C.Institute for Business Ethics
- D.Pilgrims Society
Sir Robert Worcester served as the president of the World Association for Public Opinion Research (WAPOR) from 1982 to 1984.
Source: Career section
12.Which radio station did Sir Robert Worcester chair?
- A.Maidstone Radiocorrect
- B.Kent FM
- C.Atlantic Broadcasting
- D.London News Radio
Sir Robert Worcester was chairman of Maidstone Radio, CTR 105.4 fm.
Source: Career section
13.Sir Robert Worcester was a trustee of which environmental organization?
- A.Forum for the Future
- B.Wildfowl & Wetlands Trustcorrect
- C.Keep Britain Tidy
- D.Protect Kent
Sir Robert Worcester served as a trustee of the Wildfowl & Wetlands Trust.
Source: Career section
14.In 2005, Sir Robert Worcester endowed which professorship at the University of Kansas?
- A.Sir Robert Worcester Distinguished Professor in Public Opinion and Survey Researchcorrect
- B.Sir Robert Worcester Fellow of Journalism
- C.Sir Robert Worcester Professorship of Marketing
- D.Sir Robert Worcester Chair of British Politics
Sir Robert Worcester endowed the Sir Robert Worcester Distinguished Professor in Public Opinion and Survey Research in 2005.
Source: Career section
15.Sir Robert Worcester was the chairman of which society from 1993 to 2010?
- A.Pilgrims Societycorrect
- B.English-Speaking Union
- C.Fulbright Commission
- D.Magna Carta Trust
From 1993 to 2010, Sir Robert Worcester was chairman of the Pilgrims Society.
Source: Career section
16.How many honorary doctorates did Sir Robert Worcester hold?
- A.Eight
- B.Ten
- C.Four
- D.Sixcorrect
Sir Robert Worcester held six honorary doctorates.
Source: Awards and honours section
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